Month: July 2018

Luxury Brands are Using Apps to Find the Perfect Event Space

Location finder apps are part of a growing space sharing phenomenon in China’s urban areas. From private studios to luxurious yachts, gorgeous rooftop gardens to abandoned factories, tech startups are helping to find the perfect spots for event planners seeking to impress their clients and peers.

In Beijing, hardly a weekend goes by when Chao Hotel isn’t the host of a brand event by the likes of Bally or Versace. Artists take advantage of its spacious and minimalist lower level for gallery shows, while bridal parties make use of its private rooftop pool and salon. Jazz shows and wine tastings lure in city dwellers looking for weekend entertainment. And it’s also, of course, a 180-room boutique hotel.

For Moya Li, founder of Beijing-based startup Location Hunter, Chao is an ideal client. Location Hunter is a platform two years in the making that features a database of thousands of locations across 18 cities, serving as a bridge for about half a million users—including brands, event planners, and consumers—looking for venues for events like weddings, product launches, fashion shows, corporate outings, and birthday parties.

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