Eqingdan (“The List”) is a life style product guide similar to “Consumer Reports” for the uprising middle class Chinese who want better high-quality of life experience. Currently, “The List” has been launched on various hardware and content platforms, such as PC, Apps and Wechat Public account. Eqingdan is growing at an impressive speed with millions of users. The company leverages user-generated content within its editorial media to enhance content coverage and viewpoint while maintaining its authentic and enriched commercial guides.


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